Episode 2. Venturepreneurs vs entrepreneurs

The difference between entrepreneurship and venturepreneurship?  Ego.

Today an ‘entrepreneur’ can mean anyone from a  one-person small-town day-care business, to a member of a multi-level marketing scheme, to a fast-growth venture capital-backed mover and shaker. But the common thread of all these definitions? THE INDIVIDUAL. They’re alone.

In the United States we celebrate the cult of the ‘lone entrepreneur’ who goes from hero to zero with nothing but fifty cents in their pocket and sheer chutzpah. But that’s marketing bullshit: no entrepreneur ever succeeded alone. Every successful company was a group effort. 

A venturepreneur understands from the outset that to create a fiscally sustainable result, you’ve got to create a venture – something that balances the contributions and needs of groups of people. In fact the fastest path to failure in innovation is NOT thinking about what you’re doing as a group activity.

This fundamental misunderstanding of what it takes to be successful with new ideas is one big reason why our startup failure rate is so high and why many promising creative innovators either leave prematurely. 

Entrepreneurs think it’s all about them; venturepreneurs recognize it’s a different game. 

Michael Sattler

With a career spent in founding and technical leadership roles with new and enterprise-level organizations, Michael Sattler is a veteran in technology strategy, operations, and product management. He’s spent decades in B2B and B2C SaaS product development, software and application design, engineering operations, new venture creation, and innovation practices.

He has scaled and managed technical teams from 2-50+ across three continents, led large-scale cross-functional program management, and founded or co-founded six companies.