I find these statements hard to argue with:
Startups fail at a rate of 90%, mostly because they fail to find product-market fit before running out of resources. Building a product soaks up resources and *isn’t necessary* to test PMF.
So the logical conclusion is to test for product-market fit before building an MVP.
With a career spent in founding and technical leadership roles with new and enterprise-level organizations, Michael Sattler is a veteran in technology strategy, operations, and product management. He’s spent decades in B2B and B2C SaaS product development, software and application design, engineering operations, new venture creation, and innovation practices.
He has scaled and managed technical teams from 2-50+ across three continents, led large-scale cross-functional program management, and founded or co-founded six companies.